![]() Doesn’t work out.”Įverybody loves trivia, and even if you’re a hardcore Hitchcock fan, you might not have known the fun fact above. “In all those stories where there’s the guy with the pentagram and the holy water, it’s like – yeah, he’s sure he can control the demon. ![]() “With artificial intelligence we are summoning the demon,” Elon Musk said during an interview at MIT’s AeroAstro Centennial Symposium in 2014. If we follow this convention (which we should, unless we have a very good reason not to), our example quote from Musk (with additions italicized) would read: As anyone who’s ever worked with me as an editor could tell you, I’m a stickler for the correct attribution of quotes, which demands that, in most cases, the person being quoted should be identified after the first complete sentence. It’s worth noting that this technique can be a little tricky or unorthodox within the context of established journalistic conventions. (Note that this particular quote was not used as an introduction in any piece I’ve found or read on the topic, and is used solely for illustrative purposes.) Yes, it’s a little sensationalist – Musk certainly knows how to leverage provocative language to great effect – but it’s also a lot more interesting than most of the introductions I’ve read in articles on the topic. The quote above is one of many such memorable insights offered by technologist Elon Musk about the potentially existential threat posed by AI. Tesla CEO Elon Musk in conversation at MIT’s AeroAstro Centennial Symposium in 2014. Truth be told, I’m not the biggest Catcher fan (despite my personal appreciation for Salinger’s immense literary talent and commitment to being a hardcore recluse). I chose to open this post with a quote not because I’m a fan of Catcher in the Rye. There are, however, some general techniques that lend themselves well to marketing copy that can be extraordinarily effective. This is by no means a comprehensive or definitive list there are almost as many ways to introduce your writing as there are ways to write. In this post, we’ll take a look at five of the many different ways you can open a blog post, article, interview, white paper – pretty much anything with words. ![]() Sure, you need a tempting headline to catch your reader’s eye, but without a strong, compelling introduction, the best headline ever written won’t save you. We hear a great deal of talk about the importance of headlines, but much less is said about the value of a great introduction. ![]() ![]() I am, however, going to talk about introductions, and how to write them well. This is a marketing blog, not a book club. I’m not here to talk Salinger or the writing life or the greats of 20th century American literature. ![]()
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